Whether you're starting a bankruptcy practice or trying to grow an established one, you know marketing your law office can take up a lot of money. If you're willing to do some work and save a ton of cash, these four tips will help you get ahead and make it easy on your bottom line.List Your Practice Area On Your Business Card. When you give out your business card people may not always remember who you are or what kind of law you practice. Write down your practice area so they can be gently reminded when the need arises. Post Your Ads On Craigslist. Craigslist doesn't cost a dime for classified ad submissions, and the site gets a ton of traffic. I've been using Craigslist for legal marketing for years, and have gotten excellent results. Submit Articles To Article Directories. Article marketing is a terrific way of getting new people to see your name and to establish your credibility in the marketplace. Write an interesting article and watch it get syndicated all over the web - which multiplies the impact it has on your practice. Create A Tractor Beam And Distribute It On Postcards At Local Coffee Shops. Tractor beams, those little informational pieces that you give away at no cost to the public, are great ways of showing your expertise. Consider a tip sheet such as, "Top 10 Ways To Get The Phone To Stop Ringing," or "7 Myths About Bankruptcy - And The Truth Behind Them," to get people interested in what you have to say. Keeping them short allows you to print them on postcards and leave them in coffee shops, nail salons, and anywhere people congregate. Remember to put your contact information on the back of the postcards so people can contact you when they realize you know your stuff.
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