Lawyers who specialize in bankruptcy have been known to take out full-page ads in the Yellow Pages especially in recessionary years where lots of people are losing their job or being laid off. In this current recession the Yellow Pages work very well, but fewer and fewer people are letting their fingers do the walking these days.
Therefore, attorneys that specialize in bankruptcies are also using the web to find their clients, some are writing "how to articles" to explain to people how to file themselves, or how the procedures, paperwork, and court system works. Some articles explain that a Personal-Bankruptcy maybe an option if their healthcare insurance will not pay for an expensive medical treatment, or that medical bills and expenses force them into bankruptcy.
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Previously these lawyers practicing bankruptcies would try to outdo each other with their ads in the newspaper, Yellow Pages, or on cable TV. They still fight for new clientele with the same vengeance in their marketing, but now they are trying new venues to reach those potential clients.
They are also giving referral fees to nurses and doctors and offering to lower fees for the bankruptcy filings for their clients that bring them ten or more customers. They say that misery loves company and people who are broke often hang out together, and scheme different ways to get out of paying their bills.
As these lawyers fight for pole position to find those members of our society that are bankrupt, it often resembles a NASCAR race. Please consider all this, it is getting quite competitive indeed.
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